Boston Globe warns Occupy Boston protesters to stop using the newspaper's name and logo
Even as Occupy Wall Street protesters are turning to social media to provide citizen journalist reports of the demonstrations, they've also gone "low-tech," raising $54,000 via donation website Kickstarter to fund a print newspaper for protesters, called the Occupy Wall Street Journal. The fundraising campaign continues, and the Occupy Wall Street Media project now is up to more than $75,000.
While the real Wall Street Journal had no comment about the appropriation of its name for the protesters' newspaper, the real Boston Globe has not been so lenient.
Occupy Boston -- the Occupy Wall Street movement has spread from city to city across the United States -- also has turned to Kickstarter, hoping to raise $8,000 to print and distribute an Occupy Boston Globe newspaper, according to BostInnovation.
As of the morning of Wednesday, Oct. 19, the Occupy Boston Globe had raised about $4,100, with 10 days left to go in the campaign. According to the Occupy Boston Globe's Kickstarter site, the newspaper, which will be available in both English and Spanish, is meant to "provide accurate, in-depth accounts of Occupy Boston (including the broader issues that affect our movement) and to provide practical information on the goings-on at Dewey Square on a day-to-day basis."
The problem is that the Boston Globe has told the protesters to stop using the real newspaper's name and logo, according to Metro Boston. “We do not condone the use of our trademark-protected name and logo by any organization,” said Robert Powers, The Boston Globe’s VP of Public Affairs, as quoted by Metro Boston.
But Dan Kennedy points out for Media Nation that "the Occupy Boston folks are within their legal rights... The name 'Occupy Boston Globe' is a parody of and a commentary on the Globe and on the media in general, expression that is protected by the First Amendment. A major consideration in trademark cases is whether readers might confuse the parody with the original. There doesn’t seem to be much chance of that."
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